April 23, 2009, H & M official visit in Beijing, I remember the rain the same day, it also can not stop the influx of people excited mood fashion! We all braved the rain to come! These parity for people big in the end bring? ?? Why is it so popular !!!!! find the answer from the following it!
The following is written in a manuscript last year! I modified the next!
2008 9 , TOPSHOP stationed in Beijing Lane Crawford , but also a a row of 7-8 pieces of clothing such as long queues waiting as the team fitting, which I first learned, can be like I asked: not even know. know! in Hong Kong, many stars have to buy this brand, like any great product even Eason ... ... it! LOGO labels (white red, there are 299 figures in this very bright) to me.
H & M
indeed, that time is the first time I know H & M. .....< br> To tell the truth of these ; and million dollars on a dress to wear clothing with the CHANEL sense of fashion and the people sharing. but to be honest, their quality is really bad, a T-shirt, washed equivalent to 2,3 times the water after retirement, there is no type, color Ash is also horrendous. These cheap quality clothing not even big, say, how cheap, good quality, style and good things.
Mr. Shou Ma said, cheap big into China, is to meet the Chinese people the luxury of a meet all of the will have, that is, the proportion of the size of it, people have a degree to luxury, you have to grasp the relationship between persons and things.
Shouma interview
now ZARA, H & M this big influx of cheap Chinese , the pace of development in China is growing rapidly form a cheap big that? his own show for the luxury and what kind of attitude?
beans: you buy what is the big reason?
Shouma: to for me personally, I do not particularly chasing luxury wind. Since living in the fashion industry, buy some luxury goods is also based on the needs of the industry itself. Of course, the quality of luxury goods is our own fancy, and it is my personal fancy, because luxury is indeed a lot of manual , a lot of time consumption, it's quality is more better than look?
Shouma: consumption of luxury goods in China are actually very limited time, most of the past consumption of luxury goods in the thing. especially the affordable luxury goods into China, I think it is the Chinese people to live a dream life offers an opportunity, I was more optimistic about such a positive side, so the cheap products into China is a good thing. someone wrote an article that says China's people are still in the only to pursue their dreams, I believe that in the coming time, will be integrated into the Chinese luxury goods, and slowly go beyond luxury. This is a periodic problem.
beans: Now that you care more about What?
Shouma: I care about is the treatment of When people face items, as there are a large number of luxury mentality is a problem, this is wrong. So I have to remind myself that I was doing the work of luxury goods, but must maintain a sense of balance, not the move, but have their own attitudes and perceptions of a, which is always kept me a feature to deal with a sense of normalcy.
parity 7th largest Keywords
big success as easy, you need to always have a hot topic, but also need to keep up with fashion trends guiding direction; need to shape not lose more than ten times the price of luxury in the big, full of practical need to ensure good price to have all of these qualities ...... The brand has been one of the few, and OLAY, H & M and ZARA, etc. has long been one of the leading
both high and low prices, word of mouth is the gold standard can not be replaced.
2. luxurious texture
price does not mean easy to play too much on experience in the use of discounts. classic style, superior version of ultra- easy to shape the price of peace, to bring you a sense of respect for the use of pet pleasure.
3. grasp the fashion
It is said that the speed and efficiency of the fashion arena has changed the location of the main supporting role, H & M and ZARA is the catch lives of many high price designer fashion brands, find them and invite them to design special series, to let more people enjoy the luxury of feeling relaxed.
4.
extravagant treat sun, the beach, these are not money to buy, but to equal enjoyment of all. The price is a threshold, the more people can afford the more lovable. spend two or three hundred dollars you can feel the world's top designers, will be able to enjoy the luxury to spend 240 yuan face Cream of care, who can refuse?
5.
efficient as smart consumers to know how to use to measure the ratio of home products, first ensure the quality of the pursuit of luxury, is king.
6. to lead Topic
7.
star celebrity no doubt influence the public, Maggie Cheung endorsement OLAY pure gold series also personally tell people this is the secret of her maintenance, KATE MOSS TOP SHOP designed for the apparel, CHANEL designer Karl Logerfeld surgeon in person Design for the H & M clothing ..... all this is a myth.
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